New York

Social-first marketing
for real estate
& local luxuries

WellHouse Creative is a full-service marketing agency. We build the strategy, make the content, and run the channels for realtors, developers, services and brokerages who want to be felt, not just seen.

Sunlit indoor pool lounge with wicker seating and tall windows

The Studio

Lauren Wellinger, founder of WellHouse Creative

We treat a feed the way a good architect treats a room — proportion, light, and your custom taste

Luxury and real estate sell the same thing: how a space makes you feel. That is a craft problem before it is a marketing problem, so our work starts with the image, the sentence, and the pace of the scroll.

Services

01

Social Media Management

Daily channel ownership — strategy, calendars, publishing, and community care across Facebook, Instagram, TikTok, and YouTube

02

Content Production

On-location photo and short-form video shoots in New York, art-directed to look like your brand and nothing else.

03

Brand & Creative Direction

Branding, visual language, and tone of voice built for realtors, luxuries and property portfolios.

04

Paid Social & Growth

Meta and Google campaigns tied to bookings, memberships and listing inquiries — not vanity metrics.

05

Listing & Launch Campaigns

Full launch kits for new properties, openings and product drops, from teaser to sold.

06

Email & Retention

Newsletters and lifecycle flows that keep clients returning long after the first follow.

Flat lay of a phone showing a neutral-toned social feed on linen

Sector 01

Luxury Services

The finer things in life, just a thumb tap away. We build credible brands that hold memberships and create client retention.

Sunlit modern living room in a luxury New York home

Sector 02

Real Estate

Brokerages, agents and developers. Listing campaigns and personal brands that move a property before the open house.

Process

01

Listen

A deep audit of the brand, the market, and the audience already in the room.

02

Direct

A visual and editorial system: references, palette, cadence, and voice.

03

Produce

Optional shoot days in New York or on location feeding a full content library.

04

Compound

Publish, read the data, refine — every month builds on the last.

Contact

Let's build something
worth following.

We take on a limited number of retainers each quarter. Tell us about your brand, your timeline, and where you want to be a year from now.

Studio

Huntington, NY